Privacy Policy

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Advance Safety Equipment Respects your Privacy

We hold the privacy and security of our customers in the highest regard. To earn your trust, we respect your privacy in handling personally identifiable information relating to you and your transactions with us, whether through our catalog, catalog business, or on our Internet Website operated in the United States.

This Privacy Statement describes the personally identifiable information we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of it.


Select any of the topics below to find further details

What personally identifiable information does Advance Safety Equipment request?
  • Any information provided by a customer in the Website may be used to process your orders and to identify you within our systems. We may use your contact information, including your e-mail address, to contact you if we have questions about your order. We may also use your e-mail address to notify you about new services or special promotional programs, or send you offers or information.
  • We do not and will not further access any credit card information you provide, nor do we or will we use your credit card information for any purpose beyond fulfilling your order.
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How does Advance Safety Equipment use personally identifiable information about me?
  • The personally identifiable information that you voluntarily provide to us will be used to process your orders and may be used to identify you within our systems.
  • We may use your e-mail address to contact you if we have questions about your order. We may also use your e-mail address to notify you about new products, services, special promotions, offers or other information.
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With whom might Advance Safety Equipment share personally identifiable information about me?
  • We will not disclose personally identifiable information about you to others except as disclosed in this Privacy Statement or as specifically authorized by you at the time the information is collected.
  • We contract with third parties to provide specific products or services to you. For example, we use a credit card company to issue credit and verify, bill, and collect payments when you make a purchase with a credit card; an outside shipping company to ship orders; outside direct mail and catalog vendors to provide customers with product and sale information; and outside service providers to operate our Web site and to send e-mails to customers and prospective customers. These service providers are provided with only the information that they need to perform their functions and are not permitted to use or disclose your personally identifiable information for other purposes without your authorization.
  • We may share your personally identifiable information among Advance Safety Equipment’s various affiliated businesses in order to send you information and to cater to your shopping preferences.
  • We enter into marketing relationships with advertisers or other companies that provide products or services that we believe may be of interest to Advance Safety Equipment customers. We may share non-identifiable aggregated information with these companies, and, in addition, we may provide them with mailing address information so that they may extend offers to you.
  • We may share personally identifiable information with law enforcement or other entities as required by law or as we reasonably determine to be necessary to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud, or to enforce our Web site terms of use. Personally identifiable information may be transferred as an asset in connection with a merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our businesses.
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Does Advance Safety Equipment conduct special programs that use personally identifiable information?
  • We occasionally conduct surveys, contests, or other promotional programs that involve the collection of personally identifiable information, and we may send promotional e-mails to such participants from time to time. Participation in these programs is completely voluntary. You have a choice whether to disclose the requested information without limiting your ability to place orders for products and services. Information requested may include contact information (such as name and shipping address) and demographic information (such as gender, zip code, or age). Contact information will be used to notify participants of the outcome of such promotions. Survey information may be used or disclosed for purposes of monitoring or improving the performance of our operations.
  • We generally do not collect information through our Web site from children under age 13. If we conduct a special online program that is open to children, children under age 13 will be permitted to participate only with the consent of a parent or guardian or will otherwise be given the opportunity to participate without the need to provide personally identifying information.
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How is my personally identifiable information protected?
  • We have implemented numerous safeguards to reasonably and adequately protect personally identifiable information.
  • Our databases are protected by physical, technical, and procedural measures that restrict information access to authorized persons in accordance with this Privacy Statement. Our information systems are maintained behind a software firewall to isolate them from access by other networks connected to the Internet. Only employees who need the information to perform a specific job are granted access to personally identifiable information.
  • When personally identifiable information is collected through our web site, the transmission is encrypted using industry-standard Secure Socket Layer (“SSL”) technology and sensitive information such as credit card numbers or account information is further encrypted for additional protection. You must use a security-enabled browser to use the SSL feature.
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How can I limit the use and sharing of personally identifiable information about me?
  • You may decline to receive promotional e-mail from us at any time. Every promotional e-mail we send contains a Web link to opt-out of future e-mail promotions. You may also opt-out of promotional e-mails by sending an e-mail request or by calling us at 877-248-5999.
  • You may ask us to refrain from providing personally identifiable information about you for marketing purposes to other companies with which we have marketing relationships and you may request to be removed from our catalog and mailing lists, all by calling us at 877-248-5999, by writing to us at Advance Safety Equipment, 5321 Cleveland Street Suite 201 Virginia Beach, VA 23462, or by faxing us at 757-248-8804.
  • We reserve the right to change our data practices from time to time. The current Privacy Statement will always be posted online. If we revise our Privacy Statement, you may decline to permit us to use your personally identifiable information under the new policy by notifying us as described above.
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